The current study applied classic communication models to investigating 34 laureate impromptu speeches at the 2010 and 2011 "FLTRP (Foreign Language Teaching and Research Press) Cup" English Speaking Contest, one of the most influential of its kind in China, to identify the features of public speaking skills of Advanced Chinese EFL learners. The speech scripts and video excerpts from the subsequent manuscript collection with the CD-Rom published by FLTRP were studied. Lucas' framework of speech communication process was borrowed to bridge elements of the communication models and speech delivery process. Three key aspects of the speakers' encoding endeavors were under close examination: the verbal preferences, the non-verbal preferences, and the topic selection for exemplification. It was found that successful speakers demonstrated a clear and strong audience orientation. They chose more first person pronouns, fewer abstract words, a controlled number of dependent clauses, clear transition words, and limited figures of speech. They used very few verbal fillers, slips of tongue, a moderate speech rate and varied tone inflections. The speakers also showed distinctive features in gestures, eye contact and facial expressions. They employed anecdotes which shared a common field of experience. Pedagogical implications on the teaching of public speaking were discussed.