The status and supporting policies of cold chain logistics equipment man- agement and control in China were described. The connotation of Internet of Things and its impact on cold chain logistics equipment management and control were ana- lyzed from external form to internal nature. Through introducing the value chain and relevant equipments of cold chain logistics, the correlation between the main technologies in Internet of Things and the common indices for cold chain logistics equipment management and control was analyzed in detail. The application values of Internet of Things technologies in cold chain logistics equipment management and control were illustrated, including the sample analysis on the application of radio-frequency identification (RFID). After the establishment of BSC performance evaluation index system of cold chain logistics equipment management and control, the optimization measures and suggestions on cold chain logistics equipment management and control under Internet of Things were put forward.