To improve the electrorheological effect of electrorheological fluid (ERF), a new type of the electrosensitive particle material, polynaphthalene quinone was prepared, whose molecules contain blended atoms of nitrogen, oxygen, sulphur and big π bond conjugate system. In both DC and AC electric fields, the ERF material showed a distinct ER effect. Especially, in the alternating electric field, the shear stress of this material versus AC voltage has a better quadratic relation than that of the other materials. The experimental data showed that organic semiconductor polymers with big π bond conjugate system are a new type of electrosensitive particle materials which are worth well developing.