This paper analyzes the unique business etiquette under specific culture of different countries, the similarities and differences of business etiquette among China and main English-speaking countries, i.e. Britain, America, are discussed. Better understanding of how cultural differences influence the operations of international business is the most essential for people who look for standard of excellence.
This paper deals with the deep connotation of American culture from verbal behavior, non-verbal communication and culture by the use of English video course book Family Album, U. S. A. It also sets forth the similarities and differences of Sino- American culture in such fields as invitation, giving compliments, food culture, shopping, housing and business activities. It also tells us which aspects English teachers should pay attention to in the teaching of English.