A new,low-cost RFID tag analog front-end compatible with ISO 14443A and ISO 14443B is presented. By substituting conventional multi-circle antenna with single-circle antenna, the package cost of the tag is greatly reduced. Based on this exasperate antenna performance,a new rectifier with high power conversion efficiency and low turn-on voltage is presented. The circuit is implemented in an SMIC 0.18μm EEPROM process. Measurement results show that with a 120kΩ load,the power conversion efficiency reaches as high as 36%. For a sinusoidal wave with magnitude of 0. 5V, the output DC voltage reaches IV,which is high enough for RFID tags. The read distance is as far as 22cm.