The design and synthesis of a novel multi-benzoic acid ligand and the luminescence properties of the rare earth complex with the ligand and Eu3 +were focused on. The composition and structure of ligand and complex were characterized by Fourier transform infrared( FT-IR) spectroscopy,1H nuclear magnetic resonance(1H NMR) techniques, and element analysis. The luminescent properties,heat resistant performance,morphology and distribution in fibers of the complex were also measured. The fluorescent spectra indicate that as-synthesized complex owns excellent luminescent properties. The maximum relative fluorescence intensity of the complex is more than 7 000. The thermo-gravimetric analysis( TGA) results confirm that the initial degradation temperature of as-synthesized complex is at 413 ℃. Transmission electron microscope( TEM) and field-emission scanning electron microscope( FESEM) photos show that the particle size of assynthesized complex is 50-60 nm,and can be uniformly distributed in fiber. Based on these results, it can be concluded that the synthesized complex has excellent luminescent properties, good thermal stability,and extensively application prospect.